I recently discovered the website Americans for the Arts. The purpose of the website is to promote art education. The sponsoring organization has embarked on a National Arts Education Public Awareness Campaign. The website provides links to the advertisement campaign to bring awareness to the Ten Simple Ways to instill art education in children today.
The Ad campaign consists of radio, televised PSAs, and print ads. One televised PSA, Brahms Breakfast, effectively and humorously produces a piano playing Johannes Brahms who crashes a family’s morning breakfast in Tony the Tiger style as he promotes Raisin Brahms to increase test scores and problem solving skills.
The print ads are particularly useful in a high school English classroom.
The first advertisement questions if Walt Whitman is the same Whitman that is on a box of chocolates. The ad encourages readers to consider who is Walt Whitman? This ad could serve as an introduction to Walt Whitman’s poetry, or students could evaluate rhetorical strategies used in the advertisement examining both the diction and visual elements in the ad.
The second advertisement questions readers about which Homer do they really know, Homer Simpson or the Homer who wrote The Iliad and The Odyssey. Once again, this ad could serve as an opener for reading the works of Homer, and it could also be evaluated for its persuasive techniques.
If nothing else, teachers can download the ads and laminate them to provide intellectually stimulating wall posters. Thank you Americans for the Arts for the great visuals I can use in my English classroom.